The app was never the prize
Africa keeps building social apps that fail, while its payment systems quietly succeed. When I went looking for why, this is what I found. First of three parts. Why does Africa not have its own social media platforms? This question has come into my mind from time to time over the years, usually triggered by some piece of news about the social media giants that I felt disadvantaged African users. It came up again recently, set off by two pieces of information I came across. The first was a clip from a podcast where the speaker, a content creator in Nigeria, was complaining that he needed millions of views to earn what a content creator in a first-world country earns from only a few thousand. The second was a news article about Meta raising the cost of messaging on the WhatsApp Business API in South Africa. From the 1st of October 2026, every reply to a customer costs twelve South African cents (12c). This time, when the question came up, I decided to find an answer. That decision led me...